Press & Media Kit
True luxury begins within.
Download the Press KitPDF · 5 pages
The House
Timeless artifacts of becoming.
Keis to Joi was founded on the belief that the most powerful form of luxury is the kind that reflects who you already are. Born from founder Joy Frazier’s multicultural world — Jamaican resilience, British refinement, and New York ambition — the brand embodies a life lived between continents, cultures, and evolving definitions of self.
Every handbag is a sculptural expression of legacy. A vessel of identity. A statement without volume. Keis to Joi does not chase trends; it creates timeless artifacts of becoming — pieces designed in small, thoughtful releases, crafted to feel rare, personal, and deeply significant. Handbags meant to be held, worn, remembered, and passed down.
The lock and key are not simply design elements. They are symbols of protection, self-possession, and arrival — a reminder that the power you seek was always yours.
Founder & Creative Direction
Joy A. M. Frazier
Keis to Joi is founded and creatively directed by Joy A. M. Frazier, whose life between cultures shapes the brand’s quiet power. Each piece is guided by her belief that luxury is not decoration, but identity made tangible — a philosophy of intentional craftsmanship carried from first sketch to final stitch.
Featured on Yahoo Lifestyle, Frazier has spoken about building a luxury house rooted in motherhood and legacy — a brand created not to be louder than the world, but truer to the woman carrying it.
The Keis Within Collection
Courage, heart, and wisdom — carried by hand.
The Keis Within is the brand’s origin and its heartbeat. Each silhouette honors the inner virtues every person carries, rendered in Cavallino hair-on hide, structured Boxed Calf, and shimmering Stardust finishes — handmade in France in limited, made-to-order batches.
A sculpted evening signature, one piece per color and material.
A warm Cavallino flap on the structured form of Boxed Calf.
An architectural everyday carry with a clean, spacious line.
iPhone cases and Apple Watch bands in the house’s signature materials, finished to the same standard as the handbags.
Press & Partnerships
Selected coverage
How Joy Frazier Built a Luxury Handbag Brand Rooted in Motherhood and Legacy
Founder Joy A. M. Frazier reflects on the journey behind Keis to Joi — a brand rooted in identity and resilience. — Yahoo Lifestyle
Actress Novi Brown Named Official Brand Ambassador
A landmark partnership defining the next chapter of modern luxury and representation. — EIN Presswire
Keis to Joi Debuts at Bergen American Furs & Fashion
Establishing a physical presence in the heart of Montclair’s luxury retail scene. — EIN Presswire
Crafted with French Leather Expertise
A deep dive into the masterful craftsmanship behind the Keis Within collection. — Jean-Rousseau
Disrupting Modern Luxury with Intention
Redefining the landscape through community-driven values and timeless aesthetics. — openPR
At a Glance
Fact sheet
- Founder
- Joy A. M. Frazier, Founder & Creative Director
- Headquarters
- Roosevelt, New York, United States
- Craftsmanship
- Handmade in France with French leather expertise
- Production Model
- Made to order in limited batches
- Collections
- The Keis Within: Legacy Clutch, The Freedom Saddle, The Muse Tote, accessories
- Materials
- Cavallino hair-on hide, Boxed Calf, Stardust finishes
- Price Range
- $175 accessories · $1,770 – $2,580 handbags
- Brand Ambassador
- Actress Novi Brown
- Where to Find
- keistojoi.com · Bergen American Furs & Fashion, Montclair, NJ
- Shipping
- Worldwide via FedEx
- The Keis Club
- A complimentary membership opening the most exclusive corner of the house: early access to new handbags, limited-edition drops, private events, and bespoke made-to-order commissions available nowhere else.
Press Inquiries
press@keistojoi.com
For interviews, high-resolution imagery, and product loans.
Instagram @keistojoi
